Edwin Korver (Gonzalez)

About the Author

EDWIN KORVER (GONZALEZ)

As an early member of the cohort Generation X, I was born in 1965 and raised by a Dutch mother and an Indonesian stepfather. My Spanish father, who to my sorrow and regret I’ve never had the chance to meet, died in 1983 in Gijon, Spain.

I grew up in a small village, close to the port of Rotterdam. Although my childhood was deeply troubled, I hold dear memories of the times I spent with friends. Following my move to Almere, at the age of 25, I met with Stella and got happily married.

After having survived cancer twice, I’ve become more than aware of our fragility. My books are intented to be my legacy. I hope I’m able to add some value to what so many of our predecessors have already contributed to our knowledge and understanding.

Since early years I wanted to be an architect and therefore went to the University of Applied Science in Rotterdam. But as soon as I discovered the opportunities offered by computers, I lost my interest in civil engineering and switched to computer sciences.

I learned how to code and manage computer systems, and developed a keen interest in systems analysis. The ability to describe the logic of business processes, identifying its goals and purposes and creating systems and procedures to achieve them in a efficient way, has served me well throughout the course of my career.

In 2015 I studied organizational governance to better understand the command-and-control type of dynamics of middle to large businesses.

Although I did not persue it, I started my career in sales. I have no idea if I had any feel for it, but I did sense people trusting me and often followed my lead.

Twenty years ago I turned away from the corporate business world, after I had to choose between the interest of a customer and that of my employer. The decision wasn’t hard to make, but the consequences would be.

After I started my own company, an internet provider focussing the SME market, I soon learned that entrepreneurship is all about perseverance. It was a particular rough ride, amidst the internet bubble of 2000, but I managed to survive and thrive.

In 2010 I stumbled upon Twitter and immediately understood that social media would change the way we do business. Brands are no longer merely accountable to their shareholders, they now have to perform under continuous public scrutiny.

To understand the dynamics of customer relationships, I began to study how a customer was being created throughout history. I noticed a pattern emerging – very much correlating with waves of technological innovation.

Furthermore I’ve learned that in many cases the customer life cycle was not aligned with – or in some cases even counterproductive to – the value strategy or the business model. We needed a new integral perspective, the Customer SONAR™.

Introducing:

Customer SONAR™

by Edwin Korver (Gonzalez)

For 4 years Edwin studied the basics of customer life cycles, value disciplines and business models in order to create an unique 360-degree perspective of the dynamics of customer relationships, called the Customer SONAR™

The Customer SONAR™ is a framework to inspire brands to built a Single Customer View by collecting data from interactions and transaction by listening, or tuning in, to the Voice of the Customer. Be aware that listening – in most cases – does not imply actual listening. Rather a continuous process of tracking and interpreting the behavior of a customer in response to your ‘pings‘ i.e. ads, content or actions.

BOOKS IN THE CUSTOMER CODEX SERIES:

Ideas & Inspiration

THE CUSTOMER CODEX BLOG

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UPCOMING EVENTS

10 March 2017

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“Stone restaurant”
15 Yellow Av. New York

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17 May 2017

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“Fire restaurant”
28 Spring Av. New York

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23 October 2017

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“Chilli bar”
145 Red Av. Los Angeles

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Testimonials & Reviews

WHAT PEOPLE SAY

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Wine

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The Menu

Professional cooking magazine

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Grand

Popular cooking blog

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