About the Author

EDWIN KORVER (GONZALEZ)

As an early member of the cohort Generation X, I was raised by a Dutch mother and an Indonesian stepfather. My Spanish father, who I’ve never had the chance to meet, died in 1983 in Gijon, Spain.

I grew up in a small village, close to the port of Rotterdam. Although my childhood was troubled, I hold dear memories of the times I spent with friends. After moving to Almere, at the age of 25, I met with Stella and got happily married.

Having survived cancer twice, I became more than aware of our vulnerability. My books are therefore also intented as my legacy. Hopefully I’m able to add something of value to the already common knowledge and understanding of the dynamics of customer relationships.

Since early years I wanted to be an architect and therefore went to the University of Applied Science in Rotterdam. But as soon as I discovered the opportunities offered by computers, I lost my interest in civil engineering and switched to computer sciences.

I learned how to code and manage computer systems, and developed a keen interest in systems analysis. The ability to describe the logic of business processes, identifying its goals and purposes and creating systems and procedures to achieve them in a efficient way, has served me well throughout the course of my career.

In 2015 I studied organizational governance to better understand the command-and-control type of dynamics of middle to large businesses.

Although I did not persue a career in sales. that’s were it all started. I don’t believe I had a natural feel for it, but I did sense customers trusted me, while in turn I wanted to be worthy of their trust.

Twenty years ago I turned my back to the corporate business world, after I had to choose between the interest of a customer and that of my employer. The decision wasn’t hard to make, but the consequences were.

After I started my own company, an internet provider focussing on the SME market, I soon learned that entrepreneurship was mostly about perseverance. It was a rough start, amidst the internet bubble of 2000, but I managed to survive and thrive.

In 2010 I stumbled upon Twitter and immediately understood that social media would change the way we do business. Brands are no longer merely accountable to their shareholders, they now have to perform under continuous public scrutiny.

To understand the dynamics of customer relationships, I began to study how a customer was being created throughout history. I noticed a pattern emerging – very much correlating with waves of technological innovation.

Furthermore I’ve learned that in many cases the customer life cycle was not aligned with – or in some cases even counterproductive to – the value strategy or the business model. We needed a new integral perspective, the Customer SONAR™.

Introducing:

The Customer SONAR™

For 4 years Edwin studied the basics of customer life cycles, value disciplines, business models and chain management in order to create an unique 360-degree perspective of the dynamics of customer relationships, named the Customer SONAR™

The Customer SONAR™ is a framework to inspire brands to built a Single Customer View by collecting data from all customer interactions and transactions, by listening or tuning in to the voice of the customer. In most cases listening does not imply actual listening, rather a continuous process of tracking and interpreting the behavior of a customer in response to your ‘pings‘ i.e. the voice of the brand.

BOOKS IN THE CUSTOMER CODEX SERIES:

Ideas & Inspiration

THE CUSTOMER CODEX BLOG

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UPCOMING EVENTS

10 March 2017

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“Stone restaurant”
15 Yellow Av. New York

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17 May 2017

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“Fire restaurant”
28 Spring Av. New York

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23 October 2017

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“Chilli bar”
145 Red Av. Los Angeles

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Testimonials & Reviews

WHAT PEOPLE SAY

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Wine

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The Menu

Professional cooking magazine

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Grand

Popular cooking blog

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